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Shalini Choudhary
HI, I’M SHALINI

Growth & Performance Marketing Manager I design scalable acquisition systems across SEO, analytics, content, and experimentation.

Focused on building repeatable growth engines — not one-off tactics — for long-term, compounding impact.

Start a growth conversation

Latest LinkedIn posts

LinkedIn Post Execution keeps you busy, judgement moves you forward
LinkedIn Post GEO isn’t replacing SEO - It’s built on it
LinkedIn Post Marketing’s next chapter might be a callback
LinkedIn post Not a career break — A strategic reset
LinkedIn post Leading from within
LinkedIn post SEO II Certified — HubSpot Academy
LinkedIn post Generative AI Certified — Google Cloud
LinkedIn post SEO trends, decoded
LinkedIn post How AI search is reshaping education marketing
LinkedIn post Deepening technical SEO expertise

How I think about growth

Strategy before channels

Growth starts with prioritisation, not tools.

SEO as a system

Compounding demand beats short-term traffic wins.

Measurement as infrastructure

Clear decisions require clean signals, not more dashboards.

Learning loops over hacks

Sustainable growth comes from testing, iteration, and focus.

Selected impact

Built an SEO-led acquisition system

→ Six-figure annual organic lead pipeline

Designed category, content, and conversion strategy across multiple markets.

Scaled discoverability in competitive niches

→ Improved rankings, engagement, and qualified demand

Focused on intent mapping, technical foundations, and content architecture.

Enabled better decisions through analytics

→ Clear reporting for stakeholders and teams

GA4, dashboards, and measurement frameworks aligned to growth goals.

Trusted through experience, not hype

I’ve worked across global organisations, agencies, and fast-moving teams, partnering closely with designers, engineers, and leaders to turn strategy into outcomes.

GroupM Global University Systems JLL Ogilvy

Growth levers I lead

SEO is one lever in a broader acquisition system. Expand for fit, engagement style, outcomes, and not-a-fit signals.

Growth Strategy & Prioritisation

Define what matters, what to test, and what to stop — tied to pipeline, efficiency and measurable impact.
Best for
  • Teams with scattered initiatives and unclear ROI
  • Businesses entering new markets or repositioning
  • Leaders who want an outcome-led roadmap
Engagement
2–4 weeks, project-based (audit → sizing → roadmap)
Outcome
A prioritised growth plan with owners, timelines and measurement.
Not a fit if
You want a checklist deliverable without implementation intent.

Organic Acquisition System (SEO + Content)

Build compounding demand through technical foundations, intent-led content, and high-intent page optimisation.
Best for
  • B2B/B2C brands needing scalable inbound demand
  • High-intent journeys that underperform commercially
  • Teams seeking better lead quality (not just traffic)
Engagement
4–8 weeks project, or ongoing roadmap + execution + iteration.
Outcome
Durable discoverability for high-intent searches and measurable pipeline contribution.
Not a fit if
You want “rankings only” delivery without business alignment.

Measurement & Performance Reporting (GA4)

Turn analytics into decision infrastructure — tracking clarity, attribution signals, and leader-ready reporting.
Best for
  • Teams with dashboards but slow decision-making
  • Messy tracking and unclear attribution signals
  • Stakeholders who need “so what / now what” insights
Engagement
2–6 weeks, project-based (setup → reporting → insight loop).
Outcome
A clean performance narrative that enables faster decisions and sharper prioritisation.
Not a fit if
You need custom product instrumentation beyond marketing analytics.

Experimentation & Conversion Optimisation

Improve efficiency through structured testing across journeys, messaging, UX and lead capture.
Best for
  • Brands with traffic but weak conversion or lead quality
  • Funnels with drop-offs and unclear friction points
  • Teams ready for hypothesis-led testing discipline
Engagement
4–8 weeks (diagnosis → backlog → tests → learnings).
Outcome
Better conversion efficiency and a repeatable learning system for growth.
Not a fit if
You want “quick hacks” rather than structured experimentation.

How I think about growth

A few pieces on modern search, performance, and decision-making.

I write about growth where strategy meets execution; from modern search and AI to performance measurement and decision-making.

Strategy • AI search

AEO & AI: How Answer Engines Are Redefining Search

What changes, what stays, and how to build visibility that lasts.

Read →
Strategy • Execution

Beyond Rankings: Building Search Strategies That Last

A pragmatic roadmap for compounding acquisition and better outcomes.

Read →
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GET IN TOUCH

Let’s Talk Growth

Whether you have a project in mind, want to discuss strategy, or just want to connect - I’d love to hear from you.

Direct Contact

✉️
Email
hi.shalinichoudhary@gmail.com
“I typically respond within 24–48 hours. For urgent inquiries, LinkedIn messages get the fastest response.”