Years of
Experience
I am Shalini
SEO Expert +
SEO Expert +
Social Impact Enthusiast
I untangle the complexities of search to drive Organic Growth for businesses | Passionate about social change
8184
8580
+Audits
Completed
Completed
8184
+ Brand
Exposure
Exposure
My Quality Services
Optimizing your web presence, one strategic step at a time:
Witness the organic growth fueled by data-driven SEO efforts.
SERVICES
Keyword Research & Strategy
Keywords are the foundation upon which a successful SEO campaign is built. But it's not just about finding popular search terms. I go beyond simple keyword research and delve into the depths of SEO strategy.
I leverage powerful research tools combined with competitor analysis to identify high-traffic, relevant keywords that perfectly align with your business goals.
This deep dive ensures your content ranks for the search terms that resonate with your target audience, attracting qualified leads and boosting conversions. I don't just find the keywords, I craft a targeted strategy that leverages them for maximum impact.
Services Process
- Leverage cutting-edge tools to discover a treasure trove of relevant keywords.
- Analyze search intent and competitor rankings to identify the most impactful keywords.
- Build a custom keyword strategy that fits your niche and goals.
- Create a content calendar optimized for your chosen keywords, keeping you visible.
- Continuously track and refine your keyword strategy based on real-time results.
SERVICES
On-Page Optimization
Imagine your website as a storefront on a bustling street. On-page optimization is like dressing your window display to attract customers. I meticulously fine-tune the details on your website, making it crystal clear to search engines what your content is all about and why it matters.
Title tags, meta descriptions, header tags – they all become powerful tools in my arsenal to transform your website into a magnet for search engines. Through strategic on-page optimization, I boost your website's ranking for your target keywords.
The result? A surge in organic traffic and a user experience that's smooth sailing for your visitors. They'll find what they're looking for quickly and easily, leading to increased engagement and conversions.
Services Process
- Conduct a thorough on-page SEO checkup to identify areas for improvement.
- Optimize important elements such as title tags, meta descriptions, and header tags with your business target keywords for maximum impact.
- Build a strong internal linking structure, ensuring a user-friendly experience and making it easier for search engines to crawl your site.
- Optimize image alt text with relevant keywords to help your images rank higher in search results.
- Guarantee your website is mobile-friendly and loads lightning-fast for an amazing user experience.
SERVICES
Off-Page Optimization/Link Building
Imagine your website as a popular restaurant with a line out the door. Link building is like getting glowing reviews from respected food critics. Backlinks from high-authority websites act as votes of confidence in your content, signalling to search engines that your website is a valuable resource.
I leverage a variety of creative link-building strategies to secure these endorsements, from guest blogging on relevant industry sites to crafting link-worthy content that naturally attracts backlinks.
The more high-quality links you have, the higher your website climbs in search rankings, leading to more organic traffic and brand awareness.
Services Process
- Conduct a competitive link analysis to identify link-building opportunities.
- Develop targeted outreach campaigns to acquire backlinks from high-authority websites.
- Create high-quality, link-worthy content that naturally attracts backlinks.
- Monitor your backlink profile and disavow any spammy or low-quality links.
SERVICES
Performance Monitoring & Reporting
Data is the lifeblood of any successful SEO campaign. I don't just optimize your website and build links – I also meticulously track and analyze the results. I leverage powerful analytics tools to provide you with clear, actionable insights into your website's performance.
You'll see exactly how your SEO efforts are translating into increased traffic, conversions, and ROI.
With this data in hand, I can continuously refine your SEO strategy to maximize your website's potential and ensure you stay ahead of the curve.
Services Process
- Set up and configure website analytics to track key SEO metrics.
- Generate comprehensive SEO reports that provide insights into website traffic, conversions, and keyword rankings.
- Analyze data to identify areas for improvement and opportunities for growth.
- Continuously monitor and adapt your SEO strategy based on data-driven insights.
My Recent Works
We put your ideas and thus your wishes in the form of a unique web project that inspires you and you customers.
UPES
Redefining SEO Strategy to enhance Organic Visibility & Conversions.
Ogilvy
Transforming Diverse Brands for Organic Success.
GroupM
Data-Driven SEO & Boosting Client Visibility.
Pearl Academy
Enhancing Pearl Academy's Programs Organic Visibility with Targeted Strategies.
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UPES
UPES, a premier Indian university, has carved a distinct niche in higher education. Renowned for its focus on specialized fields, UPES offers a diverse range of undergraduate and postgraduate programs in advanced engineering, computer science, law, business, and more fields. Established with a vision to bridge the industry-academia gap, UPES emphasizes practical learning through industry collaborations and a strong research orientation. Located in Dehradun, the university boasts a modern campus equipped with state-of-the-art facilities, fostering a vibrant learning environment for students seeking a career-oriented education.
Project Description
I spearheaded the in-house SEO team for UPES University, a prestigious institution seeking to boost its online presence and attract qualified students. Leveraging my expertise in strategic SEO planning and execution, I led a comprehensive analysis that included competitor research, SERP analysis, and content evaluation.
This data-driven approach identified critical gaps and shortcomings in UPES's website SEO strategy, particularly the lack of well-structured category pages. Based on these insights, I recommended the creation of targeted category pages to improve website architecture and keyword targeting.
APPROACH
The cornerstone of my strategy involved conducting a thorough keyword research analysis to identify search terms most relevant to prospective students. This allowed us to optimize website content and meta descriptions to target these key phrases, ensuring UPES appeared at the top of search results for programs students were actively researching. In tandem, the creation of category pages, a key recommendation arising from the initial analysis, improved website architecture and provided a dedicated landing point for targeted keywords. This significantly boosted UPES's ranking and visibility in search engine results pages (SERPs).
To further enhance user experience, I oversaw website optimizations for mobile-friendliness and fast loading speeds. This ensured a seamless user journey for potential students exploring UPES's academic offerings.
Through this comprehensive approach, I empowered UPES to achieve significant improvements in its online visibility.
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Ogilvy
Ogilvy isn't just a name synonymous with iconic advertising campaigns; it's a digital marketing powerhouse within the WPP plc group, consistently ranking among the top global marketing and communications companies. Founded in 1850, Ogilvy has evolved alongside the media landscape, now offering a comprehensive suite of digital solutions. They leverage data and cutting-edge technology to craft strategic campaigns that not only grab attention but drive measurable results. From social media engagement and content marketing to building brand loyalty through targeted online experiences, Ogilvy helps businesses thrive in the ever-evolving digital world.
Project Description
During my tenure at Ogilvy, a leading advertising agency, I had the privilege of working with a variety of client brands across different industries.Leveraging my SEO expertise, I spearheaded strategic initiatives designed to elevate their organic presence and achieve significant results.
This project showcases the diverse range of SEO solutions I implemented to address the unique needs of each brand, ultimately driving organic traffic, lead generation, and conversions.
APPROACH
Understanding that a one-size-fits-all approach wouldn't suffice, I conducted in-depth competitor analysis and SEO audits for each client brand. This allowed me to tailor my strategies based on their specific industry, target audience, and marketing goals. For the e-commerce brand, I focused on optimizing product pages to enhance user experience and product discoverability. This included keyword research, compelling product descriptions, and strategic internal linking – all designed to improve conversion rates and average order value.
In contrast, the healthcare brand required a strategy focused on increasing visibility for crucial medical terms. Through targeted keyword research and content creation, I helped them achieve a 16% growth in the number of keywords ranking within the top 3 search engine results pages. For the luxury craft brand, the focus was on attracting a high-value audience through SEO efforts. I implemented a content strategy that targeted long-tail keywords relevant to luxury crafts and high-end design. This content provided valuable information to potential customers, establishing the brand as a thought leader in the industry and attracting organic traffic through search engines. Also, the strategy involved influencer outreach, content partnerships, and link building, ultimately generating a 33% increase in organic traffic.
By implementing customized SEO solutions for each brand, I empowered them to achieve significant growth in organic visibility and online success.
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GroupM
Within the dynamic world of media, GroupM occupies a position of leadership and expertise. Established as the world's leading media investment group under the WPP plc umbrella, GroupM plays a crucial role in connecting brands with their target audiences. Leveraging data and cutting-edge technology, they go beyond simply placing advertisements; they meticulously craft strategic media solutions designed to maximize return on investment for their clients. GroupM's network of powerhouse media agencies offers a comprehensive suite of services, ensuring clients have access to the most effective media strategies across all channels.
Project Description
At GroupM, a renowned WPP agency, I honed my expertise in crafting data-driven SEO strategies for a wide range of brands across FMCG, automotive, hospitality, and EAP (Employee Assistance Program) industries.
This project highlights the versatility and effectiveness of my approach in achieving significant organic growth for clients in diverse sectors. By leveraging in-depth industry research, competitor analysis, and data insights, I implemented tailored SEO solutions that drove impressive results in organic traffic, lead generation, and keyword rankings.
APPROACH
Understanding the unique landscape of each industry, I conducted comprehensive SEO audits, content and competitor analysis for every brand. This data-driven approach formed the foundation for customized SEO strategies aligned with their specific goals. For the FMCG client, the focus was on increasing brand awareness and driving organic traffic to product pages. I implemented a combination of on-page optimization, content marketing strategies, and link building, resulting in a 20% average increase in organic traffic across their product portfolio.
In contrast, the automotive client sought to generate high-quality leads through their website. My strategy involved optimizing service pages for local search queries and creating targeted content addressing user intent throughout the car buying journey. This resulted in a 15% year-over-year increase in organic website leads. For the hospitality brand, the focus was on improving visibility for location-specific searches. Through strategic local SEO tactics and content optimization, I ensured their hotel appeared prominently in search results for relevant travel queries.
By implementing data-driven SEO solutions tailored to each industry's unique needs, I empowered my clients at GroupM to achieve substantial improvements in organic visibility and online success.
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Pearl Academy
Pearl Academy, a name synonymous with excellence in creative education, has established itself as a leading design institute in India. With campuses across major cities, Pearl Academy offers a comprehensive portfolio of undergraduate and postgraduate programs in fashion design, interior design, communication design, product design, and more. The academy fosters a unique blend of creativity, technical expertise, and industry exposure, preparing students for successful careers in the dynamic world of design. Pearl Academy's commitment to innovation and its focus on nurturing individual style ensure graduates are well-equipped to make a mark in the ever-evolving creative landscape.
Project Description
Pearl Academy, a prestigious university offering specialized design programs in fashion, interior design, communication design, and more, sought to enhance their online visibility and attract qualified students.
Leveraging my expertise in SEO for niche markets, I implemented a targeted strategy designed to improve organic traffic and showcase Pearl Academy's unique programs. This project highlights the effectiveness of my approach in driving visibility for specialized educational offerings within a competitive landscape.
APPROACH
Understanding the specific needs of each design program, I conducted in-depth keyword research focusing on high-intent terms used by prospective students. This data formed the foundation for optimizing program pages, meta descriptions, and website content. I targeted relevant business keywords like "fashion designing course in Mumbai" or "fashion design degree" ensuring Pearl Academy appeared at the forefront of search results for students actively researching these fields.
In addition to on-page optimization, I implemented a strategic link-building campaign, securing valuable backlinks from high-authority niche related websites. This enhanced Pearl Academy's website authority in the eyes of search engines, further boosting their visibility.
By focusing on targeted keywords and niche-specific content, I achieved a remarkable 1.8x improvement in keyword ranking for high-intent business keywords within the top 10 search engine results pages. This translated into a significant increase in organic traffic, with a 20% year-over-year rise overall and a 40% surge for top program pages specifically.
My Experience
My Education
My Skills
By leveraging my comprehensive skillset, I've driven targeted traffic, boosted rankings, and ultimately fueled customer growth for brands.
Technical SEO & Audit
Competitive Analysis
SEO Strategy & Keyword Research
Content Marketing
Link Building
Analytics & Reporting
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Recent Blogs
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