The longer version.

Hi, I'm Shalini! A marketing professional with eight years of experience across agencies, global brands, and fast-moving in-house teams. I've worked across strategy, organic growth, performance, and measurement; always with the same underlying question: what actually moves the business forward?

My career has taken me through some of the most respected names in the industry. At Neo@Ogilvy I learned how to think about brands with rigour and creative discipline. At GroupM I understood media at scale; how attention is bought, directed, and wasted. At GUS Global I got close to the commercial realities of demand generation for an international education business. Across all of it, SEO was a tool I used well — not a specialism I hid behind.

I'm currently based in the UK, completing my MSc in Marketing Management with Advertising at the University of Leeds. The degree is doing something useful: it's giving me the academic vocabulary to describe things I already knew intuitively, and introducing frameworks that challenge how I think about strategy, consumer behaviour, and brand. It's making me a sharper marketer.

I'm building toward senior marketing roles in the UK; places where strategy, commercial thinking, and genuine curiosity about how markets work are what's valued. If that sounds like your team, I'd like to hear from you.