CASE STUDIES & EVIDENCE

Enterprise Case Studies & Strategic Wins

Integrated marketing, commercial pipeline growth, zero-loss replatforms, answer engine discovery, and multi-market execution built across in-house and agency environments since 2016.

Last updated: October 2026

01 / CASE STUDIES

Selected enterprise case studies

In-depth breakdowns of enterprise CMS replatforms, generative engine optimization, commercial pipeline scaling, and multinational technical governance.

Global University Systems · Higher Education · 2022 - 2025

Two Legacy Education Brand Sites Replatformed to Drupal with Zero Ranking Loss

Partnered with engineering and product leads to replatform two legacy education brand sites onto Drupal, preventing organic visibility loss through staging crawl diagnostics and post-launch monitoring.

0 Ranking loss across commercial terms

< 5% Traffic variance during replatform

1 Mo Full visibility recovery post-launch

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Global University Systems · Higher Education · 2022 - 2025

Reversing AI-Answer Traffic Erosion with Answer-First Content & Entity Signals

Restructuring deep programme pages with answer-first passage models, structured FAQs, and schema markup after Ahrefs and SEMrush tests revealed early AI visibility erosion, driving double-digit citation gains.

+15-20% Citation gain on restructured pages

6 Executive AI visibility KPIs tracked

Weekly Briefings to CBO and marketing director

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Global University Systems · Higher Education · 2022 - 2025

Scaling an INR 416 Crore Application Pipeline from Search Without Paid Amplification

Directing an annual organic roadmap signed off by the CBO and marketing director, leading a 7 to 10 person team, cutting content production time by 40% with AI workflows, and tracing Salesforce-tracked leads from SEO pages.

+65% YoY organic traffic growth

3,200 Applications from 9,800 organic leads

INR 416 Cr Application pipeline (before enrolment conversion)

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GroupM, WPP Group · Automotive & Multi-Sector · 2019 - 2022

Securing the Ford Account Win Through Technical Audits & Market Intelligence

Owning technical website and competitor intelligence for the successful Ford pitch, leading 5 to 6 specialists, and achieving 20% non-branded growth at zero budget outperforming paid search.

Pitch Won Ford account secured on technical rigor

+20% Non-branded organic growth at zero budget

5-6 Specialists led across enterprise clients

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JLL & Ogilvy · Enterprise & Global Brands · 2016 - 2019

Standardising Multi-Market Digital & Search Architecture Across EMEA, APAC, Americas & MENA

Deploying multi-market SEO across globally indexed sites at JLL and 10+ multinational client accounts at Ogilvy with entity-level schema and repeatable governance playbooks.

4 Regions Governance across EMEA, APAC, Americas & MENA

10+ Global brand accounts managed

1000s Pages structured with entity schema

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02 / SERVICES

Growth levers I lead

SEO is one lever in a broader growth marketing system. I work across strategy, organic acquisition (SEO), performance marketing, and analytics to drive measurable pipeline and revenue impact.

Growth Strategy & Prioritisation

Defines the role of SEO, paid media, and lifecycle marketing within a unified growth strategy.

Best for

Teams with scattered initiatives and unclear ROI
Businesses entering new markets or repositioning
Leaders who want an outcome-led roadmap

Engagement

Project-based or ongoing advisory (audit → sizing → roadmap)

Outcome

A prioritised growth plan with owners, timelines and measurement. Get in touch →

Search & AI Discovery (SEO, GEO & AEO)

Build compounding organic growth through technical SEO, content strategy, and answer-engine discovery.

Best for

B2B/B2C brands needing scalable inbound demand
High-intent journeys that underperform commercially
Teams seeking better lead quality (not just traffic)

Focus

Annual roadmap, cross-functional execution, and ongoing iteration.

Outcome

Durable discoverability for high-intent searches and measurable pipeline contribution. Get in touch →

Measurement & Performance Reporting (GA4)

Turn analytics into decision infrastructure, tracking clarity, attribution signals, and leader-ready reporting across Looker Studio, GA4, and Salesforce.

Best for